Some builds are about getting the job done. Others are an excuse to put together something we’d quite like to take home ourselves. This one falls firmly into the latter.
Inspired by Yeti Cycles’ Lunch Ride tradition, our team has created a custom MT Redrum build with a carefully chosen mix of SRAM, Fox and Hope componentry. Plenty of thought has gone into how it looks, but there’s more to this bike than something nice to point a camera at… It’s no ornament!
Naturally, we pointed a camera at it anyway.
Our take on the Lunch Ride
Yeti’s Lunch Ride builds took their inspiration from the bikes its own staff were riding: beefed up spec’s with more suspension travel, bigger brakes and components chosen to push a little harder on the descents. The SB130 Lunch Ride, for example, grew out of modifications the team had already made to their own bikes.
That’s the thinking we’ve brought to this build. We’ve picked the parts we’d want to ride ourselves, pairing Fox 38 Factory forks with Hope stopping power and the limited edition SRAM 1987 Collection transmission. A purposeful spec, with a little extra indulgence along the way.
The result is our Yeti MT Lunch Ride Redrum Custom Build. Built for rather more than a quick spin before your sandwiches.
A little bit of SRAM history
The limited edition SRAM 1987 Collection transmission is one of the standout details.
This distinctive groupset brings a distinctive finishing touch to the build, and gave us something special to work around when choosing the rest of the components. On a custom build, those details matter. Each part needs to earn its place, while contributing to a finished bike that feels properly considered.
This certainly does both.
Fox up front. Hope when you need to stop.
Up front, we’ve fitted Fox 38 Factory forks. They’re a purposeful choice for a build like this, with the adjustment to spend some time getting the setup just how you like it.
Braking comes courtesy of Hope Tech 4 Evo GR4s. We’re always pleased to have a bit of Hope on a bike, and being based here in Lancashire makes that choice particularly satisfying.
Together, they give the build a clear sense of intent. It might look good standing still, but we put it together with riding firmly in mind.
Chosen by the people who ride them
Custom builds give us the chance to bring a bit of our own riding experience and personal taste into the workshop.
They also give us an opportunity to spend far too long discussing components. Which, fortunately, is something we’re quite comfortable doing.
This Yeti is the result of those conversations: a one-of-a-kind build, handpicked by the On Yer Bike team, that we’re rather pleased with. Watch the video above for a closer look at how it all comes together.
Fancy making it yours?
The Yeti MT Redrum Custom Build is available to purchase.
Take a look at the full build below, or get in touch to chat through the specification, sizing and setup. We’re always happy to talk bikes, particularly when they’re as good an excuse for an extended lunch break as this one.
